Date: 31st January 2025

Posted by: Daniel Lay Team

Top Event Equipment Rentals You Need for a Successful Product Launch

A product launch is important for any business – it will set the hype around the new product being launched and offer the business an opportunity to showcase and promote its brand. However, like any other promotion-related activity, product launches also come with a cost, and if the event is not strategically planned, the price can be hefty. 

Worry not! There are options to plan a successful product launch without breaking the bank, and we will let you in on the best possible option – consider renting your event equipment. 

Renting event equipment offers businesses an ideal opportunity to plan events, such as product launches, conferences, seminars, or team-building retreats, cost-effectively while also saving additional costs and issues related to storage. In this blog, we will discuss the top event equipment rentals you need for a successful product launch in the UK! 

Determine the Size, Layout, and Theme of Your Product Launch

Once you’ve decided on renting your equipment rentals, develop a clear idea about the size, layout, and theme you envision for the event. Moreover, think about the number of attendees and the technical requirements of the product. Make a list of the necessary equipment you will need for a successful event and ensure you have the space and power that the equipment will need. 

This is necessary so you do not rent more equipment than required.

Next, you will need to research the best available option for renting the equipment. Make sure the provider is reliable and offers delivery and set-up services without hefty additional costs. At Daniel Lay Event Services, we offer trendy and high-quality rental equipment for all kinds of corporate events, along with free delivery and set-up costs. Whether you’re looking for event equipment rentals near London, Kent, or Surrey, we ensure your utmost convenience and affordability.

Determine the Size, Layout, and Theme of Your Product Launch  

So, if you’re hosting a launch for your new product, here are the top event equipment rentals you will need to ensure your event is successful and creates a buzz among potential customers:

Lighting and Effects

The right lighting and effects are catalysts that can make or break the event experience for your guests, and when it comes to a significant event such as a product launch, you want to make sure your guests leave the venue satisfied with a positive outlook on the experience. Well-placed and aesthetic lighting creates the ideal ambiance and also highlights other details about the venue, such as staging arrangements. 

Think about the vibe and theme for your event, and list the kind of lights you think will go along well with the ambiance. For instance, Gobos can be used to highlight your logo or any patterned design related to the new product. Gobos can also be strategically placed and projected onto floors, walls, and ceilings. You can also use moving Gobos to create a light show for extra aesthetics. 

Festoon lights, or string lights, are also ideal options, especially for tented or outdoor events. You can position these lights under large trees if you’re hosting your event during the evening. Additionally, extra effects added by smoke machine hire and LED neon signs can also enhance the overall ambiance of a product launch. 

Furniture and Seating

A product launch or any other corporate event, for that matter, will require you to prioritise the comfort of your guest at all times, which is why furniture and seating are other details that you will need to take care of. 

Furniture and Seating

If you’re going for a strictly professional vibe for the launch, you can consider renting round tables and trestle tables with chivari chairs. So, several people can sit together and network. However, if you’re going for a casual and laid-back ambiance, you have the option to hire LED furniture and poseur tables so guests can sip on their drinks casually while having a chat. 

Audio Visual Equipment

A reliable and high-quality audio system is absolutely essential for every corporate event to ensure every speaker is heard effectively and every presentation is smoothly delivered. Therefore, you will need to rent audio-visual equipment such as a lectern, speaker, microphone, stage, and projector. 

High-quality projectors and screens will be necessary for displaying any slideshows and videos related to the new product. We recommend getting a large projector so the guests can properly view information related to the product and not miss out on the key details. 

Also, invest in a good quality microphone and speaker for enhanced audio clarity for speeches and presentations, along with avoiding any technical issues at the event.

Outdoor Cinema

Want to create a unique yet memorable experience for your guests? Consider hiring an outdoor cinema, particularly if you’re accommodating a large number of guests. This is also likely to generate media attention and coverage, along with offering a visually appealing experience to your guests that they are highly likely to cover on social media.

Moreover, an outdoor cinema offers a unique opportunity to display promotional films and customer testimonials on a larger screen, offering a better experience to your guests. It is especially handy if you’re promoting a product that is aiming to create a visual appeal (such as clothing, technological items, or films). An outdoor cinema ensures the features of your product are properly displayed to the guests.

A product launch event is also an opportunity to further build your brand. An outdoor cinema is more likely to create hype and buzz around your product and promote your brand.

Why Hire Rather Than Purchase?

Here is why hiring equipment rentals is smarter than purchasing new equipment:

Affordable

A product launch is already a significant expense for the business – purchasing new equipment is a cost that can significantly be minimised by hiring instead. Hiring equipment is a cost-effective alternative. It also reduces other expenses, such as repair and maintenance, which are typically managed by the hiring company.

Flexibility

Hiring ensures you have a wide range of options to choose from while also giving you access to the latest technological and décor equipment. This enables you to host a successful event where everything from the décor to the equipment is trendy and new.

Frequently Asked Questions – FAQs

How far in advance should you book my rentals?

How far in advance you should book your rentals typically depends on availability and the number of rentals you will be hiring. You can email us at Daniellay.co.uk or call us on 0800 112 0808 to learn specifics. 

Do we deliver and set up the equipment?

Yes, set-up and delivery are offered by our team to ensure the utmost convenience and ease for your event.

What happens if you need additional equipment on the day of the event?

Additional equipment can be arranged on the day of the event, depending on the availability of the rental equipment. If you feel as if you’re short on the equipment on the event day, we recommend getting in touch with our team immediately to check for available options.

Do we offer lighting options for both indoor and outdoor launches?

Yes, we have a wide variety and range of lighting available at Danial Lay Event Services to enhance the ambiance, theme, and aesthetic of your event. Several kinds of lighting, such as party lighting, LED neon lighting, gobo projection, stage lighting, and more, are available.

Are our event equipment rentals available in your area?

Daniel Lay Event Services offers rentals in Surrey, Lingfield, and Kent. For enquiries regarding more locations, contact us through our website.

How can you book event rentals?

You can book your rentals by filling out the booking form on our website or even reaching out to us directly to discuss your event planning and requirements.