There is plenty of work that goes into executing a fashion week event. Every detail and everything from the arrangement to the ambiance needs to match the designer’s vision and the audience’s expectations. A fashion show that is well-planned and well-executed is captivating for the audiences and also captures the presentation and design of the fashion pieces effectively. In this blog, we will provide an in-depth guide on renting the right furniture and decor for your fashion week event! 

Plan and Strategise! 

The first step to executing a successful fashion show is to make a detailed and strategic plan about the designer’s and audience’s vision for the fashion show. This part of the planning process will require you to highlight the theme for the event, the runway design, and coordination with the designer and models. 

Select the Venue

Next, you will need to decide on a venue. Both indoor and outdoor venues for fashion week events have their set of pros and cons. Indoor venues are less susceptible to issues with the weather, especially if you’re hosting the event in London. Indoor venues also provide a more controlled environment that makes key details such as lighting, sound, and other logistics easier to manage. However, outdoor venues offer a unique ambiance with nature as a backdrop. If you’re in a dilemma about whether you should choose an indoor or outdoor venue, consider the time of the year and expected weather conditions before finalising your decision.

Plan the Layout 

The layout will make or break the flow of your fashion week event. The layout ensures a comfortable and smooth experience for the guests and ensures the success of your event. While planning the event layout, consider the following:

Plan the Layout

  • Audience Seating: Fashion shows can run long, and it’s important to ensure the seating area for the guests is comfortable, and every guest can view the stage without inconvenience. Consider hiring comfortable seating and media areas for maximum coverage. 
  • Runway Design: The runway must be easily accessible and positioned strategically, preferably in the centre of the room. Also, ensure to enhance the overall layout of the room by placing red carpets around the runway to ensure a luxurious ambiance. There are several types of runway designs to choose from. These include a T-shaped runway, a straight runway, a circular runway, or a U-shaped runway.
  • Backstage area: Set up a makeup station or a changing station in a designated backstage area. This area should be easily accessible to the runway.

Integrate Multimedia Elements 

A fashion show narrates the designer’s story and vision without words. Integrating elements such as multimedia and sound desks can enhance the ambiance and storytelling through a unique visual appeal. Projectors also allow you to display changing backdrops throughout the show to maintain the audience’s attention and can also serve as a promotional gimmick. For instance, use the projector to display your brand logo, and whoever captures the fashion show for their posts on social media indirectly brings attention to your brand. Moreover, a sound desk is necessary to set the atmosphere and mood for your event.

Craft an Appealing Background

Ensuring your fashion show is visually appealing is the key to attracting a large audience and improving their event experience. A well-designed background can reinstate your event’s theme, serve as the backdrop for the event photographs, and improve the ambiance by creating a visual aesthetic. 

There are several background ideas you can consider for your fashion week event:

  • Seasonal theme: A seasonal theme reflects elements according to the season. For instance, flowers during the spring, snowflakes during winter, or leaves during the autumn.
  • Brand integration: Use your brand’s logo or other brand elements by including them in the brand background to promote and capture the target audience’s attention.
  • Geometric/visual design theme: Include geometric shapes or abstract art designs to create an effective visual design theme.

Select a Dazzling Backdrop 

A backdrop is the central visual element for your fashion show. Moreover, a backdrop is essential to match the designer’s vision with the event’s aesthetic. There are several backdrop options you can choose for your event from printed to textured backdrops. We recommend choosing a backdrop that aligns well with the theme you’ve chosen for the event.

Pick the Right Lighting  

The perfect lighting is necessary for every party or event. However, for a fashion show event where the success and audience’s experience depend upon highlighting the fashion designs by punctuating the texture, colours, and details of the fashion pieces, the lighting becomes the key to a smooth event. Moreover, lighting enables you to set up the desired tone and theme for your event.

There are several lighting options you can choose to add depth, dimension, and much-needed drama:

  • Moving Head Lighting: Moving head lighting creates the perfect illumination for a runway. The dramatic effects of the sweeping beams and colour changes capture the audience’s attention and make the show memorable and dramatic. Moving headlighting can also be customized or programmed to match the theme and tempo of the event.
  • LED Neon Lighting: LED neon lighting, with its versatile colour and effects, enhances the ambiance and vibe of the show. Moreover, they also allow for precision and flexibility and can be focused on particular areas, such as the runway, to attract attention.
  • Gobo Projection: Use Gobo projection to project logos, designer names, or sponsor graphics to reinforce brands or designers while also enhancing the overall visuals for the event.
  • Smoke Machines: Add a smoke machine into the mix to enhance the lighting effects. Smoke machines are an ideal machine for your fashion show décor as they induce a dramatic and ethereal atmosphere, especially when combined with colourful LED lighting. 

Select Suitable Furniture 

Selecting the appropriate furniture is a crucial part of executing a successful fashion. Furniture ensures aesthetics, comfort, functionality, and the overall ambiance for the event.

Select Suitable Furniture

There are several furniture options you can choose from when you’re planning your fashion week event. For instance, round tables are ideal for VIP lounges, catering areas, and networking areas. You can also use LED furniture – trendy and aesthetic for VIP lounges and runway-side accents.

However, the most important seating arrangement is for the runway, where you want to ensure maximum accessibility and comfort. For runway seating, Chiavari chairs remain the most popular as they’re comfortable and elegant. 

Folding chairs can also be used for general audience seating, especially if you’re low on a budget or the fashion show being hosted is on a smaller scale.

How to Rent Stylish Furniture and Décor for Fashion Week Events?

At Daniel Lay Event Services, you will find a wide range of furniture and décor items for fashion week events that are also easy and convenient to rent. You can request a quote by filling out our online booking form. You can also contact us on our email at [email protected] or phone us at 0800 112 0808.

We have offices available in Surrey and Kent. However, equipment is not stored at any of our office locations. Meetings can be arranged through appointments only.

Frequently Asked Questions – FAQs

What types of furniture and décor do we offer for Fashion Week events?

At Daniel Lay Event Services, you will find all sorts of furniture for fashion week events. We offer round tables, LED furniture, trestle tables, folding chairs, Chiavari chairs, chair covers, and more in our furniture range. You will also see a wide range of décor items such as backdrops, mirror balls, party props, centrepieces, red carpet, and more.

How far in advance should you book rentals for Fashion Week?

The sooner you book your rentals, the more likely your required rentals are to be available, and the sooner you will receive them. Therefore, we recommend booking your rentals at least a week in advance to avoid any inconvenience.

Do we provide delivery, setup, and removal services for the rented items?

Yes, delivery, setup, and removal services for the rented items are provided.

Do we customise the furniture and décor to match the event’s theme or brand?

Furniture and décor can be customised to match the event’s theme or brand. However, we also provide furniture and décor items for certain themes that you can check out here.