Let’s start planning your perfect event! Book a free consultation with our party planning and event management experts in St John’s Wood or call us today to discuss your vision.
At the intersection of the beautiful and the bustling, where the best in elegance meets the energy of the city in North West London, Daniel Lay Event Services is the premier event management and party planning organisation in St John’s Wood.
The people in St John’s Wood expect no less than the best, which is why we specialise in taking some of the most prestigious spaces in the region, from the historic St John’s Wood Synagogue to the trendy, modern spaces of Johnny Green, and turning them into incredible event spaces. We make sure that every event exudes uniqueness and charm and is an utterly unforgettable experience for the guests.
Years of expertise in event planning and execution.
Wide selection of party supplies for hire.
Customised solutions for every type of event.
High-quality services at competitive prices.
Available across London and the surrounding areas.
In the case of hosting such a memorable event in London’s most elite postcode, it is the details that set a great party apart from a great party. At Daniel Lay Event Services, we understand the community of St John’s Wood is a neighbourhood in which sophistication, elegance, architectural heritage, and high standards prevail, which is what London locals demand, and we set out to deliver.
The Gold Standard of Local Expertise
Selecting a local company is selecting someone who knows the specific environment of St John’s Wood. We understand firsthand the specific challenges of this area and know how to circumvent them. We are familiar with the roads around Lord’s Cricket Ground with their dense housing, but we are also familiar with the management teams of the top venues in this region. We know how to handle events held at a grand Victorian mansion on Avenue Road or in a luxurious penthouse with Regent’s Park views because we know this environment inside and out. We have cultivated relationships with the best suppliers of flowers, food, and venues in North West London to ensure you receive their premier services.
Bespoke Solution For Each Vision
We believe that no two events should ever be the same. Your event is an expression of your own personality and style. There is just no “one-size-fits-all” mentality when it comes to our event management team. From the very start, when you contact us, we embark on a journey together to discuss your particular vision. Our design team works around the clock to reflect every detail, from designing your own bars and floors to your lighting schemes.
Seamless Logistics and Stress-free Hosting
The actual luxury of having an events manager is the gift of time. Being a host can be a stressful experience, but when Daniel Lay Event Services is in charge, you can most certainly be a guest at your own party. That’s the “heavy lifting” we take care of – the intricacies of floor plans, the minute details of vendor delivery schedules, the technical aspects of sound checks, and health and safety regulations. There is a military-like efficiency at work in our organisation as we anticipate potential problems before they become a reality. This ensures that when the first guest comes in, you are the one who is relaxed and having fun.
Unmatched Quality, Impeccable Resources
Unlike most planners, who outsource every element, we have an in-house inventory of high-end event equipment. We ensure the quality and condition of the items that come into your home or venue, from state-of-the-art PA systems and LED furniture to VIP red carpets and professional staging. Because we directly manage this equipment, we are in a position to provide flexibility and value for our clientele in St John’s Wood.
Discretion and Professionalism
Living in a neighbourhood of high-profile residents, one understands the importance of discretion. We are very proud of our professional, low-impact approach to event setup and breakdown. Our staff is trained to be courteous, efficient, and invisible when necessary to ensure your privacy-and that of your neighbors-is always respected. When you choose us, you aren’t just hiring a planner. You are hiring a dedicated partner committed to the success of your milestone.
Our end-to-end solutions ensure that all aspects of your event tie in and are of the highest quality. The services we offer include:
Contact Daniel Lay Event Services today for party planning & event management in St John’s Wood, London. Our hotline and online booking form are available around the clock.
Let us handle the details while you enjoy every moment.
We proudly provide event management services across London, covering all major boroughs and districts. Click below to explore our services in each location:
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We deliver & set up everything

Yes. Our dedicated event managers stay on-site from the initial load-in until the final pack-down, ensuring every detail is executed according to plan and allowing you to enjoy your party without stress.
We manage a diverse portfolio, including luxury weddings, milestone birthdays (such as Bar/Bat Mitzvahs), corporate networking events, and high-end garden parties. No matter the scale, our standard of excellence remains the same.
Absolutely. We have an extensive database of exclusive venues in St John’s Wood, ranging from historic halls and private dining rooms to modern galleries and outdoor garden spaces.
Always pleased with the service from Daniel Lay. Used them four times now and great to support a local business that is growing more and more each time I see them. All the team are so friendly, helpful. Communication from quoting to delivery/collection is fast and easy. Highly recommended.
Dan Lay Events made our wedding day special in every possible way. From start to finish Dan and his Team provided us with first class service and top notch equipment. Everyone is incredibly professional, punctual and an absolute pleasure to deal with. He is definitely our go to for any future events.
Fantastic service from start to finish from Daniel and his team. Great tables and bar for my Miami Beach themed party. Will definitely use Daniel again.
Can’t fault the guys at Daniel Lay – we used them for the first time for our wedding in June and everything was seamless, from delivery to pickup. Would recommend!!
The team at Daniel Lay were so helpful when helping with our outdoor event recently. They supplied 3x red carpets and lots of ropes and posts which were the perfect addition to the event! Highly recommend!